PositioningHQ
One story, told the same way by every rep. Claude skills that build your Positioning Playbook, then turn it into battlecards and call plans your team uses in live deals.
Free and open source. No sign-up. Install steps are in the README.
- A 7-part Positioning Playbook
- One battlecard per competitor
- A pre-call brief for any deal, any stage
- Set up in about 15 minutes
- Works in the Claude desktop app
Every rep tells a different story.
Marketing says one thing, sales says another, and the website says a third. Buyers notice, and it costs you deals you should win.
Build the playbook once. Use it in every deal.
- 01
Set up
/setup-positioning-vaultcollects your context, researches your market and competitors, and drafts the playbook. - 02
Build the playbook
Seven sections: why now, ideal customer, value drivers, competitive moat, competitive intelligence, positioning and proof points. Your team's single source of truth.
- 03
Use it in deals
Battlecards for every competitor, a call plan before every important meeting, and a sales coach for live opportunities.
The skills.
- /setup-positioning-vault
- Start here. One-time setup that runs the research and the playbook for you.
- /company-research
- Market and competitive analysis: where you win and where competitors are weak.
- /positioning-playbook
- The full seven-section Positioning Playbook.
- /battlecard
- How to position and win against each competitor.
- /call-plan
- Opening hypothesis, discovery questions, proof points and next step for any call.
- /sales-coach
- A MEDDIC-trained sparring partner that finds the gaps in a live deal.
- /product-launch
- A launch plan: positioning impact, messaging and rollout.
Framework informed by the work of April Dunford. Requires a paid Claude plan.
Get every rep telling the same story.
Want a facilitated half-day workshop for your team? Visit positioninghq.com