Positioning Foundations

A 2-Day Workshop to Lock in Your

Clarify you story, align your teams, sell with confidence

A strong positioning foundation tells everyone: who you’re for, what problem you solve, and why you’re the best choice. It's the North Star of your value-creation and value-selling activities.

Who It's For:

Founders who have reached product-market fit and are refining their go-to-market approach.
Sales and Marketing Executives looking to strengthen and align around a clear, compelling, validated positioning.
Product Marketing & Sales Enablement teams responsible for crafting and scaling a clear, consistent story.

How It Works

Positioning Foundations Sprint is a structured 2-day workshop that is informed by customer research and its output is validated through market experiments to have proof of message-market fit.

Preparation & Customer Interviews

We research and bring the voice of the customer to the workshops.

A 2-Day Structured Workshop

We facilitate a structured and collaborative workshop to craft your positioning hypothesis.

Perform field experiments to validate, refine, and substantiate proof of your hypothesis.

Validation Experiments

THE 2-DAY WORKSHOP

Preparation - We are the facilitators. You are the domain experts. We work with the CEO, CRO, or CMO to prepare for the workshops.
Day 1 - Define & Differentiation
- Pinpoint your real customer—not just a broad market segment
- Clarify the exact problem you’re solving (and whether it’s truly worth solving)
- Map out competitors & alternatives to find hidden threats and opportunities
- Define what makes you radically different—so you can stand out
Day 2 -

TWO REASONS WE'RE BETTER:

We don’t leave you with just PowerPoints and documents, we road test it. After the workshop, we run field experiments with real customers and prospects to see what messaging works and what doesn’t.

Second, we build simple AI tools tailored to your positioning. These help your sales and marketing teams use the new message faster and more effectively, without waiting for a big enablement rollout.

LET'S TALK!

If you're interested to learn more and feel you'll benefit from this practice, let's talk. I can help you facilitate the workshop yourself, or do it with you.

I'm here to help, let's talk.